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The Week: The best of campaignlive.co.uk.(Brief article)

Campaign

| April 03, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

'It will be interesting to see if senior staff do make any kind of efforts to lighten the blow in the months to come.

Times are hard and, of course, Bartle Bogle Hegarty should be saluted for not just slashing jobs but giving their employees other options.' - John W, commenting on the news that BBH is contemplating a 3.5 per cent pay cut

'Nothing spreads faster than bad experiences. And in this day and age, that spread, that speed and that power of 'WWWOM' (wicked worldwide word of mouth) can seriously damage business. Why? Well, it is not only the immediate impact of the shared bad experience but the fact that all this word of mouth, good as well as bad, is archived and will exist for quite a long time.' - Ivan Pollard: The small, clever blog

'This viral campaign from Adidas Originals has it ...

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