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The Week: 2012 Olympics pitch descends into pounds 10m pay-out chaos.(Brief article)
The pitch for the 2012 Olympics advertising account has been plunged into controversy after it emerged that the winning agency would be expected to sign up as a sponsor of the Games, at a cost of almost pounds 10 million.
Two agency groups have already said they will withdraw from the pitch unless the sponsorship stipulation is removed, according to reports. The payment is expected to be 'in kind' including, particularly, time, rather than an upfront fee.
But some agencies are adamant that the price is crippling and unlikely to be justified by the ...
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