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The Week: Best of the blogs - Creators not closers.
Many people in advertising think that creatives just like to make nice little films and couldn't give the first shit about whether or not they sell anything. And, for the most part, they're right.
But if you put a monkey in a cage and reward him for raising his right hand/paw, why would he care about raising his left?
The two objectives started in the same place, but they have since diverged in ways that now leave them diametrically opposed.
In the first days of 'creativity', every molecule of intelligence, lateral thinking and originality was expended in pursuit of the sale or the brand-build. But as 'creativity' developed, confusion arose: if ads that were harder to get were better, wouldn't an ad that was virtually impossible to get be the apex of quality?
Over the years, every step in the ...
- Playing friend and foe alike: actor-activist Mark Webber talks about the gay...
- Magazine article from: The Advocate (The national gay & lesbian newsmagazine) Ferber, Lawrence February 19, 2002 700+ words
Storytelling, the new film by Todd Solondz (Happiness), received some gay press last year when the famously perfectionist auteur excised an entire gay story line from its multichapter body. However, the director did, at least, leave a gay oral sex episode in its second segment, "Non-Fictionalthough
- WINDOWS: Tobacco men, Flavier are diametrically opposed
- Newspaper article from: Filipino Reporter Blas F. Opel March 3, 1994 700+ words
...Reporter 03-03-1994 WINDOWS: Tobacco men, Flavier are diametrically opposed. This was the first corporate planning exercise of the...lives. The President, caught in the squeeze of these diametrically opposed loyalties, compromises by chewing at an unlighted cigar...
- Compliance vs. Recruiting: The objectives of these two departments are...
- Magazine article from: Financial Planning Rooney, John June 1, 2002 700+ words
...compliance officer's overwhelming concern is avoiding risk regardless of production. Their two missions are diametrically opposed. Between the carrot of dollars-in-the-door translating to dollars-in-their-pockets, and the stick...
- Pope John Paul II has given his approval to sainthood for two major but...
- Magazine article from: The Christian Century January 2, 2002 700+ words
Pope John Paul II has given his approval to sainthood for two major but diametrically opposed figures of 20th-century Roman Catholicism as well as a Mexican Indian who lived in the 16th century. Padre Pio, a charismatic...
- 2 scenarios facing nation: Govt draft outlines diametrically opposed futures.
- Newspaper article from: Yomiuri Shimbun (Toyko, Japan) March 26, 2005 700+ words
Mar. 26--TOKYO -- People will be living a healthy life up to an average age of 80 in houses twice as large as today's by 2030, according to a scenario presented in the draft of a long-term economic guideline on which the government is working. The draft of "Japan 21st Century Vision," on which the
- SIBLING THEORY IS REVOLUTIONARY : `LATERBORNS' MORE LIKELY TO BE CREATIVE...
- Newspaper article from: Daily News (Los Angeles, CA) October 20, 1996 700+ words
Byline: Robin Estrin Associated Press Charles Darwin was one. So were Nicholas Copernicus, Benjamin Franklin and Bill Gates. They all were ``laterborns'' - that is, they had at least one older sibling. And they all were revolutionaries. In fact, laterborns are up to 15 times more likely than
- Numbers don't always tell the story on environmental conditions. (Originated...
- Newspaper article from: Knight Ridder/Tribune News Service Glantz, Michael March 3, 1995 700+ words
...used by different groups in support of their diametrically opposed views. The policy response to these different...on human well-being will also likely be diametrically opposed. It may be useful to remember a warning...
- TOM "SPONGEBOB' KENNY FINDS FEWER DEGREES OF SEPARATION.(TV WEEK)(Column)
- Newspaper article from: The Post-Standard (Syracuse, NY) June 19, 2005 700+ words
...hates everything. Yeah, it's fun to do something so diametrically opposed to just Spongy," Kenny says in a telephone interview from Los Angeles. Another diametrically opposed project for Kenny is working as a comedian-emcee for Lucha...
