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Albion nets creative duties for STA Travel.(Brief article)
Albion has won the advertising account for STA Travel, the global travel specialist for students and young adults, after a three-way pitch.
The incumbent, the Manchester-based agency Love Creative, was not involved in the pitch, which was led by Celia Pronto, the marketing director at STA Travel.
Last November, STA Travel announced plans to rebrand with a new look and a wider product range. The rebranding programme will roll out this year.
Albion will now handle all of STA Travel's advertising, digital, point of sale and store activity.
Love Creative was appointed to handle STA Travel's creative strategy in March 2007.
Since then, it ...
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