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VCCP and Resonate set up social comms and PR agency.(Brief article)
Chime Communications' VCCP Group and Resonate, the consumer PR agency that is part of the Bell Pottinger Group, have launched a joint venture digitally led social communications and PR agency, called Icon.
The agency launches having won a place on the Unilever global PR roster.
It will be managed by existing Chime staff, bringing together personnel from PR, brand planning and digital communications. Amelia Torode, VCCP's head of strategy; Dominic Stinton, a partner at the agency; Peter Grenfell, its digital director; and Michael Frohlich, Resonate's managing director, will lead the new offering. Icon plans to employ PR consultants at a later date.
The agency aims to bring digital, advertising and PR skills to social media to stimulate ...
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