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AMV lands global Unicef ad business.(Abbott Mead Vickers BBDO )(Brief article)
Abbott Mead Vickers BBDO has won the global advertising account for Unicef.
The agency beat Miles Calcraft Briginshaw Duffy to the business after a final pitch.
M&C Saatchi had been involved at an earlier stage but did not make it through to the last two.
AMV will now be briefed to create an ad campaign, including global TV work, promoting the charity's forthcoming rebrand.
Unicef recently hired the integrated brand consultancy Circus to help it work on that repositioning.
The charity does not have an incumbent UK advertising agency, but instead has a roster of direct marketing and digital agencies to work on specific projects, which includes Rapp and Profero.
Rapp was added to the roster in May last year to work on its Inspired Gifts range.
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