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Goodstuff launches partnership service.(Brief article)
Goodstuff, the communications planning agency, is launching a brand partnership service called Goodmix.
Goodmix will work with clients including Virgin Media, Living and Ann Summers in exploring brand partnerships in retail and other areas.
The agency has formed the venture with the specialist brand partnership agency Cocktail Marketing, and will involve Goodstuff providing strategy and creative ideas with Cocktail negotiating and executing the deals.
Goodstuff is looking to capitalise on increased interest in the area from advertisers looking for more ...
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