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AKQA launches media, search and analytics division.(Brief article)
AKQA has launched a new media planning and buying and search division.
The new global division, called AKQA Media, Search & Analytics (MSA), will provide planning and buying as well as analytics and search optimisation.
The unit comprises 75 employees in the US and the UK, and is led globally by Scott Symonds, who will be the general manager of the division.
Symonds was previously a US executive director at the agency. Neil Eatson, previously the media director at Zed Media, will lead the media and search unit in the UK.
He will report to Symonds and will also work alongside the head of analytics, Simon Ricketts.
The aim of the new division is to provide end-to-end digital marketing with a focus on ...
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