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World Vision reviews direct account.(Brief article)
World Vision, the Christian relief organisation dedicated to tackling poverty, is looking for an agency to handle its direct marketing account.
The charity has approached agencies directly with a view to compiling a shortlist and an appointment is expected to be announced at the end of this month.
The successful agency will aim to raise awareness of the charity's work in the UK, and encourage new child-sponsorship donors. The integrated agency Meteorite is the incumbent on the account and has been working with the charity since 2007.
During that time, Meteorite has created a number of DM, digital, print and DRTV campaigns, including the award-winning 'would you?' work, which featured a TV ad asking the public whether they could live with knowing that 1.1 billion people around the world don't have access to clean water.
The spot was supported by a direct mail pack that consisted of a baby's bottle filled with dirty ...
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