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Lloyds Banking Group calls pitch for pounds 80m media planning and buying account.(Brief article)
Lloyds Banking Group, the financial giant created by the merger of Lloyds TSB with HBOS last year, is reviewing its pounds 80 million media planning and buying arrangements.
The bank will run a pitch process involving the incumbent on the pounds 44 million Lloyds business, ZenithOptimedia, and Vizeum, which handles the pounds 36 million HBOS account.
Two other agencies have been invited to contest the pitch, which is likely to end with a consolidation of the two accounts.
The pitch is being led by Joe Clift, the ...
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