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Paul Simons backs mobile ad start-up.
The former agency chief Paul Simons is backing a start-up that will focus on developing mobile phones as an advertising medium.
The one-time Ogilvy & Mather chief executive, and founder of Simons Palmer Denton Clemmow Johnson, is one of four senior industry figures advising on the launch of Parrott & Miller. He will have no financial stake.
The venture is the brainchild of David Miller, the former managing director of Wieden & Kennedy Amsterdam, and Simon Parrott, a designer with Wolff Olins and Landor Associates.
Miller said: 'Paul not only has lots of ...
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