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Agencies line up for pounds 10m Subway pitch.(Subway contracts with agency Frame for advertising campaign)(Brief article)
Subway, the global submarine sandwich franchise, has called a review of its pounds 10 million in-tegrated advertising account through the AAR.
An RFI was sent to agency groups and integrated agencies on Tuesday. The account will involve a mixture of national television and press campaigns plus regional campaigns and in-store activity.
Subway is understood to be considering a change to its advertising strategy. The successful agency will review its advertising message, examine its competitors and look at how to increase footfall through the door.
The incumbent, the Glasgow-based agency Frame, will repitch for the business. It has handled the account since 2005.
Frame won the regional business (for the Yorkshire and Granada regions) in July 2005, and was appointed to the national account in September of the same year.
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