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Co-op calls pounds 32m review.(Co-operative Group contracts with PHD Rocket)(Brief article)
Ethical retailer calls pitch for media accounts after pounds 1.6bn Somerfield acquisition.
The Co-operative Group, which includes the Somerfield supermarket chain, has called a pitch for its pounds 32 million UK media business.
The Co-op account, which includes the food, funeralcare, travel and financial services divisions, is currently held by PHD Rocket. Media planning, which is also handled by PHD Rocket, is not thought to be included in the review.
Somerfield's media business is handled by Rapp Media. The review follows the Co-op's pounds 1.6 billion acquisition of Somerfield, which was completed last month.
According to Nielsen figures, the two companies spent pounds 32 million on media in 2008. The company is considering consolidating the business, but may also choose to keep the two accounts separate.
The Co-operative moved its media business into PHD Rocket in 2006, following a pitch. Before that, ...
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