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BBC fears backlash over 'expensive' ad.
The launch of an ad for BBC Radio 1, created by Fallon, has been put on hold by the BBC because of fears of a backlash from licence-fee payers.
The BBC has yet to decide if it will ever air the ad, which promotes Radio 1's DJs, because it feels that the spot looks too expensive.
It is not known how much the film cost to produce, although it is understood that it did not attract an extravagant production budget.
Other BBC roster agencies have also expressed concerns that the BBC is asking them to produce work that 'looks good, but not too good', in response to growing pressures that the licence fee is spent resourcefully during recession.
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