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(From Hugin)
Corporate news announcement processed and transmitted by Hugin AS.
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New platform enables businesses to engage with consumers in real time with relevant content
San Francisco, CA, USA - Nokia introduces an innovative service concept that enables people on the move to access relevant information and services on the internet, simply by pointing their mobile phone camera at real-life objects. A beta version of Nokia Point & Find, focusing on movies, is now available in the UK and US.
Capabilities will later expand into other services and countries.
"With Nokia Point & Find, businesses are able to target engaging experiences and calls-to-action to consumers. We believe that this first Nokia Point & Find-based service for movies will add something special to the cinema experience. Simply by pointing their camera phone at a poster for a new movie, people can watch the trailer, read reviews, and find the closest cinema where it is playing," said Philipp Schloter, General Manager, Nokia Point & Find.