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Black Friday vs. Cyber Monday: consumer spending.(SHORT Takes)

Rural Telecommunications

| March 01, 2009 | Arell, Onah | COPYRIGHT 2009 National Telephone Cooperative Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Consumer spending was foremost on the minds of many business executives at the close of 2008.

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According to NPD, provider of consumer and retail market research information, spending on Black Friday (the day after Thanksgiving) fell 8.4%, to $2.03 billion, at retail stores compared with the same day a year ago. To lure customers, stores opened earlier and offered "buy one, get one free" deals.

As for online sales, comScore reported that $19.44 billion was spent online through ...

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