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Online Boutiques.(International Edition; LUXURY)(Brief article)

Newsweek International

| April 06, 2009 | Spring, Silvia | COPYRIGHT 2009 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Silvia Spring

Forget spending all weekend hunting through stores trying to put together the latest spring looks. Today's savviest shoppers are going online to all the intimacy of boutique shopping at their fingertips. Top designers are reworking their Web sites to be more interactive and give personal styling advice. Marni offers shoppers the option of sorting its merchandise by look--"modern muse" or "macrame pop," for example--so customers can easily coordinate the polka-dot cashmere cardigan with the right tortoiseshell cuff. Fashion advisers at net-a-porter.com ...

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