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BADGE & SWITCH; Land Rover LRX to get Range Rover tag.(NEWS)
Byline: GREG KABLE
Land Rover will put its LRX concept car, first displayed at the 2008 Detroit auto show, into production as a Range Rover with the help of a $37 million grant from the British government.
The move to the upscale Range Rover badge, versus the Land Rover tag on the concept, suggests that the small LR2-based SUV will be pitched farther upmarket than originally intendedagainst four-wheel-drive rivals such as the Audi Q5, the BMW X5 and the Mercedes-Benz GLK.
"Internal studies have shown that if we deliver the LRX to market, it would be best suited to the Range Rover brand, said Land Rover boss Phil Popham.
The change in badges is, in part, related to ...
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Source: HighBeam Research, BADGE & SWITCH; Land Rover LRX to get Range Rover tag.(NEWS)