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Costco outshines the rest.(customer satisfaction at chain stores)(Survey)
If you're shopping at a big retailer, you'll probably be happiest at Costco and least happy at Walmart or Kmart. That's a key finding from our recent online survey of 6,903 subscribers to ConsumerReports.org. They told us about more than 13,000 experiences shopping for everything from clothes to electronics to car-care products during the previous year.
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We surveyed in October 2008, when the recession was ratcheting up. Only 20 percent of respondents said their shopping behavior had not changed in the previous year. Fifty-eight percent said they were holding off on unneeded purchases; 46 percent said they were shopping less often; 42 percent said they saw low prices, coupons, and sales as more important.
Overall, respondents to the Consumer Reports National Research Center survey were far more pleased with the quality of personal-care items (77 percent rated them excellent or very good overall) than with that of clothes or jewelry (56 percent).
But where you shop for those clothes or jewels makes a big difference: Subscribers buying at Costco were significantly more satisfied with the quality of clothes and jewelry than those buying at most of the other eight stores we rated, including some better known for clothes, such as JCPenney. Subscribers ...
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