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Sweet challenge.(Truvia, sugar substitute)(Product/service evaluation)(Brief article)
Calorie-free, plant-based Truvia is "a miracle of nature," the manufacturer says. It combines the sweetener rebiana, from the leaves of the stevia plant; erythritol, a natural sweetener typically found in grapes and pears; and natural flavors. One packet is supposed to be as sweet as 2 teaspoons of sugar (32 calories).
[ILLUSTRATION OMITTED]
Rebiana had been permitted as a dietary supplement; last December the Food and Drug Administration approved its use in foods and drinks despite earlier concerns. Here's what our panel of tasters found:
Coffee and iced tea. The difference between Truvia and sugar was subtle, but some tasters said the coffee with Truvia was more bitter overall. The tea had a lingering sweet aftertaste.
Cornflakes with milk. Both sugar and Truvia dissolved nicely in the milk, but Truvia on cereal didn't taste quite like ...
- Minnetonka-based Cargill rolling out Truvia sweetener with $20 million ad...
- Newspaper article from: Finance and Commerce Daily Newspaper, MN February 17, 2009 700+ words
...company, is selling Truvia to soft-drink giant...versions, similar to such sugar alternatives as Equal...first beverage containing Truvia introduced was Coke...caffeinated energy drinks. Truvia was mixed with sugar to make Sprite Green...
- Cargill Introduces TRUVIA(TM) Natural Sweetener Brand, the First Natural,...
- Press release article from: Business Wire May 15, 2008 700+ words
...sweetener. Soon consumers will recognize TRUVIA[TM] for quality and great taste...Nutrition. Beginning in Nature TRUVIA[TM] rebiana begins with a leaf...which is 200 times sweeter than sugar. TRUVIA[TM] natural sweetener has a clean...
- Video: Cargill Launches National Marketing Campaign for Truvia(TM) Natural...
- Press release article from: PR Newswire December 15, 2008 700+ words
...marketing campaign to launch Truvia(TM) tabletop sweetener...healthier daily life. Truvia(TM) sweetener provides...to reduce calories or sugars in their diet naturally...shapes. The packaging for Truvia(TM) natural sweetener...counter or table, like a sugar canister, and the innovative...
- Truvia.(SUPPLIERS CORNER)(Cargill Inc.)(Brief article)
- Magazine article from: Nutraceuticals World July 1, 2008 700+ words
Cargill has introduced Truvia, a natural, zero-calorie sweetener...leaf. About 200 times sweeter than sugar, this ingredient can be applied to...ingredient. Anticipating the launch of Truvia, Cargill said it has secured a strong...
- Cargill Offers the 'First Taste Moment' of Truvia(TM) Natural Sweetener at the...
- Press release article from: PR Newswire July 9, 2008 700+ words
...Agostino Supermarkets in NYC and at www.truvia.com NEW YORK, July 9 /PRNewswire...consumers the "First Taste Moment" of Truvia(TM) natural sweetener, the new zero...tasting sweetener, Cargill opens the Truvia(TM) Greenhouse at Rockefeller Center...
- Cargill Receives Official Notification From FDA Supporting the Safety of...
- Press release article from: PR Newswire December 17, 2008 700+ words
New Natural Sweetener - Truvia(TM) Rebiana - Market Leader in New...rebaudioside A (rebiana), the identity in Truvia(TM) rebiana, is generally recognized...research conducted to assure the safety of Truvia(TM) rebiana, Cargill has tremendous...
- Cargill's Truvia gets FDA GRAS status.(Joint Food and Agriculture...
- Magazine article from: Nutraceuticals International January 1, 2009 700+ words
...rebaudioside A (rebiana), the ingredient in Truvia rebiana, is generally recognized as safe...research conducted to assure the safety of Truvia rebiana, Cargill has tremendous confidence...what the science has concluded - that Truvia rebiana is safe for use for all consumers...
- Cargill receives official notification from FDA supporting the safety of Truvia...
- News wire article from: Chemical Business Newsbase December 17, 2008 700+ words
...rebaudioside A (rebiana), the identity in Truvia rebiana, is generally recognized as safe...data used to make that determination. Truvia rebiana is a well-characterized, high...scale. The high-purity ingredient - Truvia rebiana - is consistent in quality and...
- Cargill's sugarlike Truvia is made from a plant with a lot of history.
- News wire article from: Chemical Business Newsbase July 28, 2008 700+ words
Cargill introduced its Truvia brand of zero-calorie sweetener at...Jun 2008 in New Orleans, LA, USA. Truvia, the brand name for rebiana, is obtained...consumption. Cargill aims to use the Truvia zero-calorie sweetener in food, beverage...
- Sprite to debut sugar substitute in UK.(Brief article)
- Magazine article from: Marketing February 4, 2009 700+ words
...first drinks brand using Truvia sweetener, in the UK. Truvia is a natural sugar substitute - a market that...plant used to create natural sugar substitutes. Following its...beverage sweetener, branded Truvia. July 2008: PepsiCo partners...
