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The week in marketing.(Covent Garden)(Cancer Research UK)(Abbott Mead Vickers/BBDO Ltd.)(Bauer Publishing Company L.P.)
- Charity in TV first.
The Alzheimer's Society will broadcast its first awareness-raising TV ad later this week. The ad, created by Red Bee Media, focuses on how women tend to spend thousands of pounds on beauty products during their lifetime, but rarely consider the implications of ageing 'on the inside'. To watch the ad please visit marketingmagazine.co.uk
- Covent Garden push
London's Covent Garden is planning a summer-long marketing campaign as part of a fightback against shopping centres such as West London's Westfield. The district will host food markets, live music and street events, which will be promoted via a partnership with freesheet thelondonpaper. It has also hired Brandspace to boost the volume of brand activity and experiential marketing in the area. The agency will manage five outdoor promotional sites, as well as running bespoke events.
- CRUK appoints AMV
Cancer Research UK has hired Abbott Mead Vickers BBDO to handle its advertising business. The agency picked up the account following a pitch. The charity works …
