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M&C Saatchi opens office in Sao Paulo.(Brief article)
M&C Saatchi has further extended its network by opening an office in Sao Paulo, Brazil.
The business, which will not launch with a founding client, will offer integrated advertising as well as traditional above-the-line creative.
Geoffrey Hamilton-Jones, the managing director of the Ogilvy Group in Sao Paulo, will launch the agency as its president.
The creative department will be run by Virgilio Neves, the former executive creative director at Ogilvy, and Lilian Lovisi, the creative director from Ogilvy's 141.
Patricia Weiss, who …
