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A new U2 album is always a big deal, but the stakes seem much higher this time, with some commentators even suggesting pre-release that No Line On The Horizon's commercial performance would be a test case for the continuing commercial viability of the album format.
That is clearly overstating matters, but what is not in question is that the U2 album has arrived in a market where album sales are falling globally and single-track releases are more popular than they have ever been.
While the outlook for album sales in the UK is more encouraging, in the States the contradictory picture for singles and albums was recently illustrated when Taylor Swift's album needed just 62,000 sales to secure a 10th week at number one, as ...