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Kasabian Bravia sync ups Underdog status.
WITH COLUMBIA PREPARING FOR THE SUMMER LAUNCH of Kasabian's third studio album, the band are already feeling the benefits of an international television platform that sees album track Underdog soundtracking the ad campaign for the new Sony Bravia range.
Since it began airing across Asia last week, the one-minute-long ad has found its way onto blogs across the world, giving the track a head start before the album campaign begins later this month. The ad will debut in the UK in April, coinciding with the radio service of lead single Fire.
Kasabian's co-manager John Coyne was enthusiastic about the exposure. "It's showcasing new material to a very big audience so it's a great thing," he says.
The ad, which was produced by Fallon, is set in a piazza in Venaria, near Turin, Italy, and features a 10-tonne zoetrope that plays images of AC Milan footballer Kaka. As the images speed up, images of Kaka appear as a crowd ...
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John J. Coyne Sr. of West Roxbury, a Korean War veteran and retired Ritz-Carlton Hotel employee, died Thursday at V.A. Medical Center in West Roxbury. He was 75. Born in Quincy, he resided there until 1939, when his family returned to Ireland to visit family because of the emerging war in Europe
