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Centara diversifies with plans for budget, boutique hotels.
Byline: The Nation.
Centara Hotels and Resorts plans to diversify its business by adding budget and boutique categories aimed at different clienteles in a bid to adapt during the global economic crisis.
The group also plans to upgrade some of its existing five-star hotels to "five star plus" or even six star.
It will be the first time in 30 years that the group will depart from the four- and five-star categories.
The group is setting up a joint venture with a foreign hotel-management firm to run budget properties.
The group plans to operate 20 budget hotels throughout the Kingdom. Centara will develop its own first property, …
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