Media Headliner: Big screen provides big opportunity for Bowley.(Digital Cinema Media)

A burgeoning cinema sector is the latest to be added to the diverse CV of Martin Bowley, DCM's new MD.

Martin Bowley's back. Again. And this time it's cinema. What's more, this may turn out to be a rather diverting partnership.

When Bowley was recently announced as the new managing director of the sales house Digital Cinema Media, we were mildly curious and vaguely tickled by the notion that one of the industry's most redoubtable (and adaptable) salesmen had moved even closer to collecting a full set of media.

He has worked in radio and magazines. He has spent some time recently at the leading edge that is (or, possibly, was) mobile and flirted fashionably for a while with branded content.

And, of course, he made his most enduring mark on the television medium as the sales director at Carlton, one of the most voracious of the companies driving consolidation within ITV across the 90s - and he only just (by a whisker) missed out on the top sales job in 2004 as merger frenzy reached its climax, leaving Granada, not Carlton, with the whip hand in running ITV plc.

Old ITV bosses don't become fully paid-up golf bums overnight - they usually keep things ticking over nicely, covering school fees and topping up the pension pot via a succession of comfortable and unchallenging sinecures. Non-executive directorships, figurehead roles, consultancy gigs.

Actually, Bowley's done slightly better than that. He talked a good game when he set up an ad-funded programming agency, Amplified, in 2004; and he whipped up more than a few headlines when he was hired to help launch OK! in the US for Northern & Shell. More recently, he's been the chief executive of the mobile entertainment company PlayPhone.