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Hotline: Paddy Power appoints M2M and Goodstuff.(Brief article)

Campaign

| March 06, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Paddy Power, the bookmaker, has appointed M2M and Goodstuff to handle its pounds 1 million media business. The Omnicom-owned M2M will oversee buying, with the independent Goodstuff responsible for communications planning.

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