The Work: New Campaigns - UK.(Boursin)(Aero)(Red Bee Media)(briefs)

 
AERO - AERO 
CREDITS 
Project: Aero 
Clients: David Rennie, marketing director; Clare Heathcote, marketing 
manager; Katie Jordan, brand manager, Nestle Confectionery 
Brief: Broaden the appeal of Aero 
Creative agency: JWT 
Writers/art directors: Bruno Xavier, Ronnie Vlcek 
Planner: Jono Black 
Media agency: Mindshare 
Media planners: Laura Jones, Michelle Radley 
Production company: Superstudio 
Director: Ty Evans 
Editors: Matt Murphy (LA), Darren Baldwin (London) 
Post-production: Prime Focus 
Audio Post-production: 750mph 
Exposure: National TV, viral 

Fifty thousand brown balloons and a skateboarder form the basis of Aero's new TV campaign, created by JWT.

The ad sees the specialist skateboarder Bob Burnquist skating through the balloons in the 40,000-square foot Lake Cunningham Skate Park in San Jose, California in a bid to broaden the appeal of Aero.

Ty Evans, a renowned skateboarding cinematographer, directed the commercial, which follows Burnquist as he carves through ramps, barrels and bowls all filled with balloons.

The Jackson 5 track ABC accompanies the ad, which ends on the strapline: 'Feel the bubbles.'

 
BOURSIN - BOURSIN 
CREDITS 
Project: Boursin 
Clients: Ian Greengrass, marketing director; Nigel Marchant, group 
product manager; Chloe Feminier, brand manager, Boursin 
Brief: It is the first time that Boursin has been on-air with the 'Du 
pain. Du vin. Du Boursin' line for ten years; therefore, the perfect 
opportunity to remind the nation of the Boursin product range and 
position it as a regular fixture in people's cheese repertoire 
Creative agency: Rainey Kelly Campbell Roalfe/Y&R 
Writers/art directors: Nicola Hawes, Andy Forrest 
Planner: Joanna Bamford 
Media agency: OMD 
Media planner: Nadine Turner 
Production companies: Hungry Man, Franco American Films 
Director: Steve Hudson 
Editors: Bill Smedley 
Post-production: Medialab, Paris 
Exposure: National TV 

Boursin, the French soft cheese, is bringing back its famous 'Du pain Du vin. Du Boursin' strapline in a new TV campaign by Rainey Kelly Campbell Roalfe/Y&R.