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The World: Sydney - Wyeth moves brands into Whybin\TBWA\Tequila.(Wyeth Consumer Healthcare)(Brief article)
Wyeth Consumer Healthcare has shifted a portfolio of its brands from the creative agency 303 into Whybin\TBWA\Tequila Sydney.
The pharmaceutical company has moved brands including Centrum, Recharge, Caltrate and Chapstick into the agency, without a pitch.
The appointment came about after TBWA completed a project for the company towards the end of last year.
Wyeth's media agency, PHD, is unaffected by the appointment.
Jennifer Mason, the category marketing director of Wyeth Consumer ...
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