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The World: New York - BBH beats W&K to Sprite creative business.(Bartle Bogle Hegarty)(Wieden & Kennedy Portland)(Brief article)
Coca-Cola has handed the creative duties on its Sprite brand to Bartle Bogle Hegarty New York, following a pitch against Wieden & Kennedy Portland.
The agency will work on the business across the North America and Asia regions. Crispin Porter & Bogusky was the incumbent on the account.
According to Nielsen figures, the brand's major media spend totalled almost dollars 25 million last year.
BBH's appointment to the account is the second Coca-Cola ...
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