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The World: Chicago - Advertisers spend dollars 72 million on Oscar spots.(Brief article)

Campaign

| March 06, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The 26 minutes of advertising time sold by ABC during this year's Oscars ceremony brought in around dollars 72 million, according to TNS Media Intelligence.

The figure, which was the highest recorded since 2004, came despite two of the major sponsors, L'Oreal and General Motors, pulling out.

Of the advertisers involved, Hyundai bought the largest amount of media time, purchasing eight units, amounting to ...

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