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The Week: DM Reviews - WDMP lands Philips task.(Brief article)

Campaign

| March 06, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Philips has appointed WDMP to handle direct marketing for its UK consumer lifestyle division. The agency won the account after a pitch against undisclosed agencies, and will now work on maximising customer lifetime value and developing an acquisition strategy and CRM programme.

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