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The Week: Media reviews - Activision in global review.(Activision Blizzard)(Brief article)
The Vivendi-owned video game publisher Activision Blizzard has called a review of its global media planning and buying account, currently handled by Starcom MediaVest Group.
The pitch is being run from the US and includes the pounds 3 million media planning and buying business in the UK. The incumbent, Starcom, ...
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