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The Week: Best of the blogs - Do we value innovation?

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| March 06, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Here you see the famous Boston comedian 'Louis CK' appearing on the Conan O'Brien show.

And he is asking the very question which should rightly preoccupy the waking hours of anyone who works in technology marketing, indeed anyone who works in marketing - actually, make that anyone who lives in a market economy: what in God's name is the point of all this brilliant innovation if it brings so little enduring joy?

As advertising experts, we should ask ourselves why the public's appreciation of most things is so woefully low. Ask people about their mobile phone, their Sky+, their broadband connection - goods which would have seemed miraculous to our grandparents - and within a minute or so you'll be listening to complaints about the monthly bill.

Implicit in the activities of organisations such as Which? or ...

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