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The Week: Advertising news - Govt in 2012 funding drive.(Brief article)
The Government has launched an initiative to increase private sponsorship of Team GB to make up the pounds 79 million hole in funding promised to athletes training for the 2012 Olympic Games.
The Government initially promised UK Sport, the central body that awards funds, pounds 600 million, of which pounds 100 million would come from private sponsors. The new initiative, Team 2012, ...
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