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<a href="http://www.accessmylibrary.com/article-1G1-194996303/mchi-appointed-handle-aol.html" title="Facts and information about MCHI appointed to handle AOL's pounds 2m media planning and buying.(AOL (UK) Ltd.)(Brief article)">MCHI appointed to handle AOL's pounds 2m media planning and buying.(AOL (UK) Ltd.)(Brief article)</a>
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MCHI appointed to handle AOL's pounds 2m media planning and buying.(AOL (UK) Ltd.)(Brief article)
AOL, the online portal, has appointed MCHI to handle its pounds 2 million media planning and buying business.
The move sees media for AOL consolidated into MCHI alongside planning and buying for The Carphone Warehouse, which owns the AOL UK brand, and its TalkTalk broadband service. Vizeum previously held the AOL media business, which is focused on direct and digital activity to attract visitors to the AOL portal.
The Carphone Warehouse bought AOL UK in October 2006 for pounds 370 million and migrated its broadband business into TalkTalk, leaving AOL to operate as a portal offering news and entertainment.
MCHI launched ...
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