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Carter calls for ad industry shake-up.(Lord Carter)(Brief article)(Conference notes)
The government minister charged with driving Britain into a new digital age has called for a shake-up in the way the UK ad industry does its business.
Lord Carter, the one-time JWT boss, now the Minister for Communication, Technology and Broadcasting, told ISBA's London conference on Wednesday (4 March): 'We should look at the way the traditional advertising markets operate. A lot of people would say that's long overdue.' The conference also called on internet advertisers to join the self-regulatory fold and for the media industry to keep up with the lightning pace of digital technology.
The price of failure could be costly both in terms of money and the industry's credibility, delegates were warned.
Mike Hughes, ISBA's director-general, urged the ...
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...Strategically, this is clever - ensuring a leadership role for the BBC in a digital future. This sits well with politicians, as Lord Carter eyes the prospect of leveraging our traditional strengths in television, film-making and the wider creative industries...
- The many hurdles facing Lord Carter's age of digital Britain.
- Magazine article from: Marketing Week January 22, 2009 700+ words
As broadcasting minister Lord Carter looks to pave the way for the next Communications Act, there are several tricky issues blocking the path Carter's tough views...