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My Agency set to relaunch SunnyD.(Brief article)
SunnyD, the Florida juice drink that became synonymous with its artificial ingredients, has appointed My Agency to relaunch the brand.
The Gerber Juice Company, SunnyD's UK distributor, appointed the agency without a pitch. My Agency already works with Gerber on Welch's Grape Juice.
The pounds 4.5 million summer campaign will push the product's healthier credentials and will include TV, press, radio, DM and digital elements It comes after extensive moves to rid the product of its artificial flavours and make it more appealing to parents.
Sunny Delight was launched in the ...
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