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Broadcaster set to slash workforce and programme budget as ad revenues slump.
ITV is set to make around 15 per cent of its commercial staff redundant as it looks to deliver savings in the wake of a dramatic fall in advertising revenues.
The broadcaster, which this week announced a total of 600 job cuts across its entire business, also plans to slash pounds 65 million from this year's programme budget.
Sources indicated that ITV now plans to fully implement a 2008 Boston Consulting strategy for restructuring that recommended 25 per cent of commercial roles were axed.
Last year, around 9 per cent of commercial roles were made redundant, leaving a further 16 per cent of roles to be axed in this second wave of cutbacks.
However, the bulk of redundancies in ITV Commercial are expected to come from its internal sales team, the back office team that is responsible for placing advertising spots. ITV sources said that 'client-facing' teams would not be cut back significantly.
Announcing the cost savings, the executive chairman, Michael Grade, revealed a 41 per cent decline in 2008 profits to pounds 167 million last year ...