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Saatchis appoints Potts and Jex as creative directors.

Campaign

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Saatchi & Saatchi has poached Mother's award-winning creative team Rob Potts and Andy Jex to take on the roles of creative directors at the agency.

Potts, a copywriter, and Jex, an art director, will report to the creative partners, Kate Stanners and Paul Silburn, and will focus primarily on the agency's Cadbury account.

Saatchis now handles the advertising for Cadbury's Creme Egg, Flake and Buttons brands after the company consolidated its business into the SSF Group in September 2008.

Potts and Jex will also work across a number of Saatchis' other clients, which include Visa, Olay and T-Mobile.

Their appointment brings to an end a five-year stint at ...

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