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Oxfam has awarded its pounds 2 million full-service digital marketing account to CheezeDMG, following a four-way pitch against undisclosed agencies.
The agency will work closely with Oxfam's newly created digital communications team and will be responsible for strategy, creative, search marketing and media planning and buying on the account.
The creative will support the charity's existing 'be humankind' campaign, which was launched by Oxfam's advertising agency, Rainey Kelly Campbell Roalfe/Y&R, in April last year, and is based around the theme of apathy.
Oxfam called a statutory ...