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Touch DDB scoops Save the Children.(Save the Children Federation)(Brief article)
Save the Children has appointed Touch DDB to work on the direct marketing account for its legacy marketing programme, following a pitch against undisclosed agencies.
The agency will create a campaign aimed at encouraging existing Save the Children supporters to make a donation to the charity in their will.
Save the Children, which fights for children's rights and aims to deliver immediate and lasting improvement to children's lives worldwide, is the world's largest independent children's organisation.
It recently appointed the integrated agency Exposure to create an experiential ...
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