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Nokia calls pounds 300m review.(Brief article)
Media agencies on alert as handset giant overhauls global planning and buying.
Nokia has called a review of its global media planning and buying account, estimated to be worth pounds 300 million.
The mobile handset manufacturer is inviting the main media networks to pitch for the account, which is currently held by MediaCom.
MediaCom manages the brand's account in Europe, Asia and the US. The network scooped the pounds 85 million Asian portion of the Nokia media business in January 2006, wresting it from ZenithOptimedia, the previous ten-year incumbent, and adding it to its existing European and US responsibilities.
The media review follows a series of changes to Nokia's global ad arrangements as the company, along with the other major handset manufacturers, struggles to cope with a decline in mobile handset sales.
In November last year, Nokia appointed Wieden & Kennedy to the global ad account for its Nseries range, following a pitch against the incumbent, Lowe London. W&K was named as the company's lead global creative agency in 2007, when JWT was appointed to ...
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