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CHARTS ANALYSIS: A good Omen for The Prodigy.

Music Week

| March 07, 2009 | COPYRIGHT 2009 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Analysis Alan Jones

A week after introductory single Omen peaked at number four, The Prodigy debut atop the albums chart with their fifth studio set, Invaders Must Die. The veteran trio, formed in Essex in 1990, sold 97,254 copies of Invaders Must Die last week to bring to a rapid close to The Kings Of Leon's third stint at number one with Only By The Night, which dips to number two (58,636 sales).

A true return to form, Invaders Must Die is The Prodigy's fifth number one album - a total which puts them level with The Chemical Brothers as the dance act to have most career number ones, while their span of number one albums (14 years and eight months) is the longest of any dance act.

Its first-week sales are a far cry from the 316,953 opening of their fastest starter, Fat Of The Land in 1997 but more than the 79,708 copies their compilation Their Law: The Singles 1990-2005 sold when taking pole position in 2005, and the 64,266 copies their last studio album, Always Outnumbered Never Outgunned, sold on its release in 2004. The Prodigy's first number one album, 1994's Music For The Jilted Generation, had a more modest start, selling just 32,056 on its maiden chart appearance. Their debut album Experience is their only release not to reach number one, climbing only as high as number 12 in 1992.

The first number one dance album since Basshunter's Now You're Gone last July, Invaders Must Die is The Prodigy's debut release on their own Take Me To The Hospital imprint, which is part of Cooking Vinyl. It is by far the highest charting album in Cooking Vinyl's 23-year history, easily beating the previous best placing of number 16 set by Billy Bragg's 1996 set William Bloke.

Erasure also have five number one albums to their credit, the last of which - I Say, I Say, I Say - reached the summit seven weeks before The Prodigy's first in 1994. The duo, comprising Vince Clarke and Andy Bell, continue to record, and their new compilation, Total Pop! - The First 40 Hits, debuts at number 21 on sales of 10,202 copies. It is a much-expanded version of their first hits package, Pop! - The First 20 Hits, which has sold more than 1m copies since its 1992 release.

There are also new album chart entries this week for Lamb Of God, Joe Bonamassa and Connie Fisher - three very different acts.

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