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LIVE: Nottingham Arena puts Members up for analysis.
Audience developers TLM to research online database
By Gordon Masson
NOTTINGHAM'S TRENT FM ARENA is aiming to build a better relationship with its customers after recruiting audience development agency TLM to analyse the venue's online database The Members Club.
In a bid to add to the arena's eight consecutive years of growth, management are seeking to learn more about their customers via in-depth audience research.
Set up by former sales and marketing director Julie Warren two years ago, The Members Club database has more than 120,000 members and provides the venue with an important tool to market eventse.
Now employed as a marketing consultant for the venue, Warren recognise that further analytical work is required to identify audience trends and buying habits. "The work undertaken by TLM has been invaluable," states Warren. "They have analysed the data, identifying the types of individuals in the Members Club, their ticket-buying habits and their interests. We have learnt a considerable amount from this analysis and will utilise these findings in future communications.
"It is important in ...
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