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DIGITAL: Music embraces the Twitter revolution.
Music industry is harnessing the networking power of hit blogging website
By Eamonn Forde
MICRO-BLOGGING SITE TWITTER launched three years ago but only really exploded into the public consciousness over the last six months.
While celebrity evangelists such as Stephen Fry and Jonathan Ross have been key in driving the popularity of the site, it is becoming increasingly important for the music industry, too.
Many musicians are active on the site, seeing it as a new way to interact with their fans. But the more interesting developments have been happening in the wider Twitter eco-system, with a variety of new services and tools bringing music discovery to the platform.
In music terms, this is giving Twitter a massive head start on Facebook, the social network that is arguably most in its sights. Just as iTunes, the iPod and iPhone have created new opportunities for outside developers, so too has Twitter.
A recent Pew Internet & American Life study found that Twitter users are typically younger and more mobile that the average internet ...
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