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MEDIA: Press explore covermount alternatives.

Music Week

| March 07, 2009 | COPYRIGHT 2009 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

NME AND THE GUARDIAN are testing the water with digital offerings that could ultimately replace the covermounted CD.

IPC title NME has signed a deal with ad-supported service We7 to offer NME.com users free listens of tracks by artists they cover.

The offering is now live and initially covers 500 acts that are key to the NME readership as shortlisted by NME Radio. A special widget will appear alongside any stories relating to the 500 artists, enabling users to access an assortment of songs by them on a streaming basis.

NME.com will receive a share in the ad revenue generated by the tracks while, with an estimated 4m unique monthly users coming to NME.com, We7 stands to benefit from the extra reach.

NME.com editor David Moynihan says, "Dwell times are getting more and more important, as is the frequency of visits. This deal with We7 enables us to boost our offering to advertisers; the longer users stay on the pages, the better it is for advertisers."

Meanwhile, The Guardian secured an exclusive UK deal to offer U2's new album No Line On The Horizon on ...

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