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CAMPAIGN FOCUS: VV Brown.

Music Week

| March 07, 2009 | COPYRIGHT 2009 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

ISLAND ACT VV BROWN has formed a unique partnership with Penguin author Marian Keyes that will see the two artists linked in a bespoke iTunes bundle.

The bundle, released this week, will feature Brown's new single Leave, a recording of Brown reading extracts from Keyes' forthcoming novel This Charming Man, and Brown's specially-recorded cover of The Smiths' song of the same name.

Island senior product manager Pru Harris says both artists were fans of each other and the project was a way of reaching out to each other's audience.

"Both Marian and VV are hitting fans of a similar demographic, and the collaboration is a vote of confidence from one to the other that should resonate ...

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