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MEDIA: Mongrel hope Indy's pedigree attracts fans.
Debut album to appear as covermount before release
By Ben Cardew
IN A FIRST FOR THE UK MUSIC INDUSTRY, The Independent plans to covermount a debut album from a major rock group.
This Saturday's Indy will come bundled with a CD of Mongrel's album Better Than Heavy.
The album will then be released on March 9 for sale in a traditional manner by label Wall Of Sound, including a CD release pairing the original album with a dub version mixed by Adrian Sherwood. Wall Of Sound will also retain the rights to sell the album internationally.
The Independent claims that this is the first time a band has agreed to give away copies of its debut album with a national newspaper.
"It took about three minutes for the band to agree to it," reveals Independent deputy editor Ian Birrell, who got to know Mongrel and Reverend And The Makers frontman Jon McClure through the Africa Express collective, which Birrell co-founded with Damon Albarn. "Up to now, most of the CDs given away by newspapers have been old material. This is something quite different; a group at the start of their career making a lot of big waves."
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