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America's Fat Industry.(International Edition; THE BIG IDEA)(food industry)(Brief article)

Newsweek International

| March 09, 2009 | Baker, Katie | COPYRIGHT 2009 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Katie Baker

Sixty-four-ounce soft drinks. Monster Thickburgers. Unlimited refills. Americans are overstuffed, no doubt about it: two thirds of the nation is overweight and the number's ballooning as fast as our waistlines. Consumers blame food companies who bombard us with advertisements to eat, eat, eat; companies blame consumers who say they want healthier fare and yet continue to supersize. The truth? The responsibility lies all around, says Hank Cardello in his new book "Stuffed." A former exec at General Mills and Coca-Cola, Cardello had an epiphany about a decade ago (involving, naturally, a personal health scare). Now, he's at the forefront of obesity awareness and trying to get disparate interests--food CEOs and lobbyists on the one side, FDA watchdogs and nutritionists on the other--to come up with creative, ...

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